Press Releases

New Product Photography Lighting Studio in a Box
Makes Photographing Jewelry Easier

San Diego, CA – September 8, 2004 – MK Digital announces the expansion of its jewelry photography lighting systems to include the new MK Gem eBox. The MK Gem eBox (http://www.mkdigitaldirect.com) is the first complete product photography lighting studio for small spaces and limited budgets. The MK Gem eBox (http://www.MKdigitaldirect.com) takes advantage of natural flicker-free fluorescent lighting and halogen spot lighting to bring out the brilliance in a wide variety of jewelry products and gemstones. Small retail and web-based jewelers will now be able to produce accurate images of their products for use in their catalogs, advertisements, eBay auctions, and email attachments.

Jewelers require high quality images to showcase their products, but photographing jewelry is very difficult. Jewelry images that are lackluster, or poor quality, turn-off potential customers. Photographing products with reflective surfaces with a flash often produces unwanted flares and hotspots. And product images taken without a flash under normal office lighting appear dull, yellowish, or with a green cast.

“With millions of dollars of jewelry being sold over the internet, customers make purchase decisions based on product photography. The quality of jewelry pictures makes all the difference in the world,” says Ezequiel Nacach, Vice President of MK Digital. “With the new MK Gem eBox, beautiful product photography can be taken one after another in seconds.”

The MK Gem eBox provides continuous natural lighting that allows the product to be illuminated as it actually appears, eliminating trial and error. Typical product photography often involves time consuming cropping and touchups with a graphics program like Adobe Photoshop. The MK Gem eBox illuminates a product with surround and spot lighting removing unwanted shadows and eliminating the need for digital cleanup.

The MK Gem eBox has interior dimensions of 7.5 x 7 x 7 inches that can accommodate products such as rings, watches, pendants, and gemstones. Exterior dimensions are 15 x 10.5 x 7.5 inches, which is small enough to fit on a desktop. The MK Gem eBox works with most digital cameras such as those from Canon, Nikon, Minolta, Olympus, Hewlett-Packard, and Kodak. Retail Price: $495

About MK Digital

MK Digital is the worldwide leader in desktop product photography lighting systems. Their product line includes The Box, MK Photo eBox, MK 1012, MK 1416, and now the MK Gem eBox. MK Digital’s lighting systems are used to photograph items including jewelry, collectibles, and product parts for use in advertising, catalogs, direct mail, flyers, web site marketing, and selling on eBay.

For product information and tips on lighting, digital imaging, and product photography visit www.MKdigitaldirect.com or call 1-800-258-6230.

Contact:
Ezequiel Nacach
1-800-258-6230
info@mkdigitaldirect.com

Download as PDF

The First Product Photography 3-Way Lighting Studio in the World,
Helps Jewelers Increase Sales

San Diego, CA – June 14, 2004 – MK Digital announces the expansion of its product photography lighting systems to include the new MK “The Box” II. As the first product photography lighting studio to include three light sources in one enclosed system, the new version builds on the success of the MK “The Box” released in 2002. Like its predecessor the MK “The Box” II takes advantage of natural flicker-free fluorescent lighting and now includes halogen spot and LED array lighting to bring out the brilliance in a wider variety of jewelry products and gemstones. MK “The Box” II has additional controls for individual light sources as well as the motorized platform for fine-tune adjustments as needed. Retailers, manufacturers, and web-based jewelers will now be able to produce accurate images of jewelry and gemstones for use in their catalogs, advertisements, eBay auctions, and email attachments.

Jewelers require high quality images to showcase their products, but photographing jewelry is very difficult. Jewelry images that are lack luster or poor quality turn-off potential customers. Photographing products with reflective surfaces using flash photography often produces unwanted flares and hotspots. And jewelry images taken without a flash under normal office lighting appear dull, yellowish, or with a green cast.

“With millions of dollars of jewelry being sold over the internet, customers make purchase decisions based on product photography. The quality of jewelry pictures makes all the difference in the world,” says Ruben Newman, President of MK Digital. “With the new MK “The Box” II, accurate jewelry photography can be taken one after another in seconds.”

MK “The Box” II provides continuous natural lighting that allows jewelry to be illuminated as it actually appears, eliminating trial and error. Typical product photography often involves time consuming cropping and touchups with a graphics program such as Adobe Photoshop. MK “The Box” II illuminates jewelry with surround and spot lighting removing unwanted shadows and eliminating the need for digital cleanup.

MK “The Box” II has interior dimensions of 17 x 12 1/2 x 14 inches that can accommodate all shapes and sizes of jewelry products such as rings, watches, pendants, and gemstones. Exterior dimensions are 22 1/4 x 19 1/2 x 20 1/4 inches. MK “The Box” II works with most digital cameras such as those from Canon, Nikon, Minolta, Olympus, Hewlett-Packard, and Kodak. The retail price for the MK “The Box” II is $3695 and comes with free accessories and cataloging software.

About MK Digital
MK Digital is the worldwide leader in desktop product photography lighting systems. The product line includes MK Photo eBox, MK Photo eBox II, MK Photo eBox Plus, MK 1012, MK 1416, MK Gem eBox, and now MK “The Box” II. MK Digital’s lighting systems are used to photograph items including jewelry, gemstones, gifts, collectibles, coins and manufacturer product parts for use in advertising, catalogs, direct mail, flyers, web site marketing, and selling on eBay.

For product information and tips on lighting, digital imaging, and product photography visit www.MKdigitaldirect.com or call 1-800-258-6230.

Contact:
Ezequiel Nacach
1-800-258-6230
info@mkdigitaldirect.com

Download as PDF

San Diego, CA – June 3, 2004 – MK Digital announces the expansion of its product photography lighting systems to include the new MK Photo eBox II and MK Photo eBox Plus. Both of these products build on the success of the MK Photo eBox released last year but include added features and capabilities. The MK Photo eBox II and MK Photo eBox Plus both take advantage of natural flicker-free fluorescent lighting and now include halogen spot lighting to bring out the brilliance in a wider variety of jewelry products and gemstones. The MK Photo eBox Plus has additional switches to control each light panel for fine-tune adjustments if needed. Retailers, manufacturers, and web-based jewelers will now be able to produce accurate images of jewelry and gemstones for use in their catalogs, advertisements, eBay auctions, and email attachments.

Jewelers require high quality images to showcase their products, but photographing jewelry is very difficult. Jewelry images that are lack luster or poor quality turn-off potential customers. Photographing products with reflective surfaces using flash photography often produces unwanted flares and hotspots. And jewelry images taken without a flash under normal office lighting appear dull, yellowish, or with a green cast.

“With millions of dollars of jewelry being sold over the internet, customers make purchase decisions based on product photography. The quality of jewelry pictures makes all the difference in the world,” says Ruben Newman, President of MK Digital. “With the new MK Photo eBox II and MK Photo eBox Plus, accurate jewelry photography can be taken one after another in seconds.”

The MK Photo eBox II and MK Photo eBox Plus provides continuous natural lighting that allows jewelry to be illuminated as it actually appears, eliminating trial and error. Typical product photography often involves time consuming cropping and touchups with a graphics program such as Adobe Photoshop. The MK Photo eBox II and MK Photo eBox Plus illuminates jewelry with surround and spot lighting removing unwanted shadows and eliminating the need for digital cleanup.

The MK Photo eBox II and MK Photo eBox Plus have interior dimensions of 8 x 7 x 5 inches that can accommodate products such as rings, watches, pendants, and gemstones. Exterior dimensions are 12 x 10 x 8 inches, which is small enough to fit on a desktop. The MK Photo eBox II and MK Photo eBox Plus works with most digital cameras such as those from Canon, Nikon, Minolta, Olympus, Hewlett-Packard, and Kodak. The retail price for the MK Photo eBox II is $1295. The retail price for the MK Photo eBox Plus is $1495. Both come with free cataloging software.

About MK Digital
MK Digital is the worldwide leader in desktop product photography lighting systems. The product line includes The Box, MK Photo eBox, MK 1012, MK 1416, MK Gem eBox, and now the MK Photo eBox II and MK Photo eBox Plus. MK Digital’s lighting systems are used to photograph items including jewelry, gemstones, gifts, collectibles, coins and manufacturer product parts for use in advertising, catalogs, direct mail, flyers, web site marketing, and selling on eBay.

For product information and tips on lighting, digital imaging, and product photography visit www.MKdigitaldirect.com or call 1-800-258-6230.

Contact:
Ezequiel Nacach
1-800-258-6230
info@mkdigitaldirect.com

Download as PDF

MK Digital Direct Inc, Will Unveil it's Newest Digital Imaging System
Called "The Box" at the JA Show in New York

San Diego, CA - July 28, 2002 - MK Digital announces it will unveil its newest Digital Imaging System at the JA Show in New York, July 28t through July 31 2002, at Booth # 2969. With the NEWEST entry to their Digital Imaging Systems, jewelers can instantly create a professional lighting environment for their products, at the touch of a switch, without the costly fees of a professional photographer. All Jewelers, no matter what kind of a business they have can create Camera-ready artwork for Catalogs, Appraisals, Inventory Control, Listing you items on E-BAY, to make Web pages, Slide Shows, and many more applications in the Jewelry Industry. The UNIQUE and EASY TO USE Digital Imaging System, is a cost effective solution for in-house Digital Imaging. The system can be used with Digital, Video, or Conventional Camera’s. Our Digital Imaging Systems ENHANCE the way Jewelers do business in their Retail Stores, Manufacturing Business, or Gem Labs.

“People say that a picture is worth a thousand words” Says....Mr. Ruben Neuman President and Mr. Ezequiel Nacach, Vice President “From an Image that sells...to a Digital Image that Sells Itself”


Mk Digital Direct’s desktop system uses softbox technology to create directional shadow-free lighting and wrap around lighting technology to effectively bring out the luster of all of your jewelry items. It also illuminates dark areas on polished hard to photograph pieces.


New FEATURES in “THE BOX” include the following:

1-Front Door Panel Lights
2-Top Lights
3-Halogen Lights enclosed to bring out the SPARKLE in COLORED STONES and the FIRE in DIAMONDS.
4-Motorized, Rotating and Tilting Staging Platform with LIGHT!!
5-Electronic Control Panel with ALL Lights on Separate Switches
6-Infinity Curve inside the Lamp house to shoot Digital Images from the Front.
7-Universal 90 Degree Sliding Bracket.


We will also be UNVEILING our NEWEST entry to our line of DIGITAL IMAGING SYSTEMS


“THE MILLENNIUM DIAMOND READER”,

which you will be able to see the CLARITY of all of your DIAMONDS, with an approximate 40X POWER and a Black Light feature to check for FLUORESCENCE in your DIAMONDS.

Lighting and Complete Digital Imaging Systems range in price from $1225.00 to
$5125.00, depending upon your needs. Visit MK DIGITAL DIRECT INC. At Booth 2969 for a hands on demonstration of all of their products. To learn more about MK DIGITAL DIRECT INC., please call us at 1-800-258-6230, or visit us at www.MKdigitaldirect.com


For product information and tips on lighting, digital imaging, and product photography visit www.MKdigitaldirect.com or call 1-800-258-6230.


Contact:
Ezequiel Nacach
1-800-258-6230
info@mkdigitaldirect.com

Download as PDF